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Your search engine ranking within Pay Per Click(PPC) should this be your traffic choice in your make money online campaign can be influenced by the amount that your are prepared to pay for each click. Your budget of course will influence what you can afford to pay. On 100 clicks your likely conversion rate will be no more than 2% to 5%, so if you pay for 100 clicks 95 or more are wasted. If each of those clicks is costing you 50 cents then $50 dollars of cost will be incurred for every 2 to 5 sales. If your profit is only $20 per sale you can see that you would have quite a substantial cost for a small profit.
By reducing the amount that you are prepared to pay you will reduce your costs but your page ranking will suffer. Your problem is a two edged sword, you need traffic to make money online, so you need a good page ranking. Reduce your cost per click too much and your traffic will suffer.
As you enter your campaign into whatever Search engine PPC tool you are using, you will need to do a certain amount of keyword research. When this is complete you could have say 20 to 30 keywords. As you enter these keywords into the PPC campaign the tool will suggest a price that it believes that you need to bid on that keyword.
This is just a suggested price given by PPC, this price would normally give you a very high page ranking. Effectively a customer search on your keywords should have been obtained from a page 1 ranking had you accepted the bid price. Your high PPC cost has a high chance of a sales as you ad will appears as one of the first in the search. If say PPC had given you a price of 60 cents but you did not want to pay that price, you could reduce it by 20 cents but you would be reducing your sales potential as your ad would go down to a lower page.
This suggested reduce page ranking, I believe is always considerably lower than reality. I have often found that by ignoring the suggested ranking that I still get clicks at a much higher ranking. It is a case of monitoring the situation but the gist of the argument is that you can influence page ranking by how much you pay for a keyword. Be aware PPC will not allow to bid too low. You are trying to make money online, not lose money though.
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